SEO specialists are in high demand as businesses spend money to generate leads through organic search traffic. “Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth. Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use. This is where you optimize your pages to help search engines understand them.
- Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results.
- To find topics that meet both criteria, you need a keyword research tool like Ahrefs’ Keywords Explorer.
- You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them.
- Black Hat SEO refers to unethical and manipulative practices used to deceive search engines and artificially improve a website’s search engine rankings.
How search engines work
While not focused on SEO, it SEO Anomaly provides valuable insights for digital marketers and business leaders. It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle. I check this part of the tool every single day, because SEO Gets makes it so easy to spot trending keywords. You can see which ones are rising and which are falling, and by how much. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. For example, if I focus on SEO, YouTube, or backlinks, I can easily check their clicks and impressions.
Marketing with HubSpot
Remember, the goal of SEO is not just to drive traffic but to drive the right kind of organic search traffic by providing value that matches the users’ search intent. SEO directly influences a business’s ability to be discovered online by potential customers. SEO helps businesses rank higher for relevant searches, which not only increases visibility but also drives more qualified traffic to their websites. This, in turn, leads to more opportunities for conversion and sales. Effective SEO marketing strategies enhance user experience, build brand credibility, and can significantly reduce customer acquisition costs. In a crowded online marketplace, SEO is not just a marketing tactic; it’s an important investment in building a sustainable online presence and staying competitive.
The free version can also find broken links and redirects so that you can troubleshoot them right away. Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them. It also tells you the good characteristics of the page for ranking, so you keep them as is. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more.
So they had to find a way to better handle how potential results were being ranked. Search engines like Google started working on ways to get smarter and rely less on ‘tricks’ and static ranking factors. This resulted in a number of algorithm updates, each resulting in a smarter Google that was more capable of understanding the relevance of a page. SEO courses can help you learn how to optimize websites and content to improve visibility in search engines and attract more organic traffic.
