By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint.
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And Google will announce these major updates on their Search Central Blog. In most cases, it’s perfectly fine to have some low-quality links in your profile. Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty. A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally. If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties. First, check the referring domains graph to see your link growth over time.
- Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site.
- Review Google’s documentation to better understand these errors and how they apply to your site.
- Looker Studio gives you the flexibility to choose how you want to set up your SEO reports.
- If you have a large site, analyzing each page manually would be time-consuming.
Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data. Broken links are common throughout the Internet, and any time you see an error message saying “404,” it’s because a link no longer connects to a page. If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions.
Make CTAs (like “Buy now” SEO Anomaly or “Learn more”) stand out visually. Check the top-performing landing pages in Google Analytics and their engagement rates. Pages with low engagement rates may have poor content or a disconnect between user expectations and page design. Also, look at session duration and exit rates to find pages where people quickly leave your site. In broad terms, information gain refers to the additional value you add to the overall search results with your content. Structured data can also tell Google about the author of your post, information about your business, and more.
Best free SEO tools for keyword research
SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website. One of the ways to do this is to identify new keywords that can generate targeted traffic. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully. Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates.
You can see the keywords, pages, devices, countries, and more information. Take the time to reach out to secure legitimate links to your site, and you will be rewarded in the long run. By following these steps, I successfully lifted the manual action within 6 months, and rankings began to recover steadily. These include the usuals like Google Analytics, Search Console, and Semrush. And if speed is your priority, the Smart Report option gives you a great baseline. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients.
